InMobi Selects EnterpriseDB Postgres Plus Advanced Server to Deliver Mobile Ad Impressions
Postgres Plus Advanced Server gives InMobi mass scalability
BEDFORD, Mass. – June 8, 2011 – EnterpriseDB, the leading worldwide provider of PostgreSQL and Oracle compatibility products and services, today announced that InMobi, the largest independent mobile advertising network, has chosen Postgres Plus Advanced Server as its backend database solution. With EnterpriseDB, InMobi achieved scalability to get to over 32 billion ad impressions per month.
Founded in 2007, InMobi wanted a database solution that would be highly scalable to handle the exponential growth of ads in the database and at the same time perform efficiently. A key requirement for supporting mobile advertising is a scalable database. As a startup, InMobi did not have an unlimited budget and couldn’t justify the price of the large legacy database vendor for a solution. InMobi needed a low-cost database solution for its current needs which would also be able to meet its scalability and performance requirements of the future.
InMobi’s CTO had experience with several open-source databases including MySQL and PostgreSQL. Given the scalability requirements InMobi had, PostgreSQL was the better fit of the two. In the end, InMobi chose to implement EnterpriseDB Postgres Plus Advanced Server for its global mobile advertising network, all at a reasonable cost. Postgres Plus Advanced Server offers the enterprise features InMobi needed around security, ease of use, performance, scalability, and compatibility that are not available in the community edition of PostgreSQL.
“InMobi needed a low-cost solution that traditional databases were not able to provide,” said Robin Schumacher, director of product strategy, EnterpriseDB. "Postgres Plus Advanced Server provides the scale InMobi was looking for to support its 32 billion ad impressions per month. With the support of our team, InMobi’s initial database install only took 30 minutes and that same installation is still running today.”
The features in Postgres Plus Advanced Server combined with the assistance of the EnterpriseDB team enabled InMobi to add space when needed and add replication when desired without having to reinstall the entire database. InMobi implemented its solution using a combination of Java, Python, and Perl along with technologies including Hadoop and Cassandra.
“As a global mobile ad network, the sheer number of ads that we serve as well as the performance of the ad serving is a huge priority for us. Postgres Plus Advanced Server helped us achieve this scale and performance easily,” said Mohit Saxena, vice president of technology, InMobi. “With EnterpriseDB and PostgreSQL technologies, we achieved the scalability to get to over 32 billion ad impressions per month, each ad served involving EnterpriseDB. The infrastructure supports over 200,000 transactions per minute across the globe with a three millisecond response time.”
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About EnterpriseDB Corporation
EnterpriseDB, the Enterprise PostgreSQL Company, provides enterprise-class PostgreSQL products and PostgreSQL services to help IT organizations be successful with the world's most advanced open source database. The company's Postgres Plus products are ideally suited for transaction-intensive applications requiring superior performance, massive scalability and compatibility with proprietary database products to reduce overall database costs. EnterpriseDB has offices in North America, Europe and Asia. The company was founded in 2004 and is headquartered in Bedford, MA. For more information, please call +1-781-357-3390, or visit www.enterprisedb.com.
InMobi is the world's largest independent mobile advertising network. With offices on four continents we provide advertisers, publishers and developers with a uniquely global solution for advertising. Our network is growing fast and we now deliver the unprecedented ability to reach 300 million consumers, in over 125 countries, through more than 32 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures.
The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/Research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/InMobiBlog/
EnterpriseDB and Postgres Plus are trademarks of EnterpriseDB Corporation. Other names may be trademarks of their respective owners.