I speak to more and more enterprise customers who see open source as the best route to drive innovation and agility while managing their operational expenditures. The recent Red Hat State of Enterprise Open Source study confirms this trend, but the challenge for enterprise end users is that they do not necessarily have the time, skills or inclination to engage with the community open source model. Traditionally, it is why the open source community has been wary of anyone unwilling to contribute directly to the development of the source code. However, the time has come for a different approach, which embraces the needs of community members and enterprise end users; and this is most clearly symbolised by fresh thinking around the events we run.