The hype around generative AI (GenAI) continues—and yet Gartner predicts that 30% of GenAI initiatives will be abandoned after proof of concept by the end of 2025. Businesses are hitting roadblocks due to the complexity of piecing together disparate off-the-shelf AI components or they’re getting cold feet after seeing disappointing results from generic chatbots and copilots. But the real issue is more foundational: 60% of data leaders cite data governance as their top priority, which is at odds with the immaturity and public cloud-based nature of many AI tools.