Database startups are gaining ground on titans like AWS and Oracle by catering to developers

Insider logo

A controversial leadership change and over 60 layoffs came soon after and made DataStax's future look uncertain. But Chet Kapoor, its new CEO, devised a plan:
Strengthen the company's appeal to developers using its loyal community of users as a bulwark against competitors. This strategy isn't unique to DataStax. It's
gaining ground across several database companies, including MongoDB, Conuent, EDB, and Couchbase, that are looking to challenge the database giants.